Highlighted case studies.
What I've worked on
24 Heures
ABC Network
Avnet
B.A.G.
Coop
Credit Suisse
Disney
Freitag
Helsana
Hilcona
Galderma
Jung von Matt
Karpet
Le Matin
Mission Playground
Modissa
Mondaine
Mövenpick Hotels & Resorts
Naef-Group
Oris
Ricardo
Ricola
Socar
Swiss Deluxe Hotels
Tribune de Geneve
Wander
Zürcher Kammerorchester
Zürich Zoo
ZVV
Who I've worked for:
Divio | Agency
Havas | Agency
Jung von Matt | Agency
Liip | Agency
Siroop | Start-Up
Tagesanzeiger | Newspaper
ti&m | Agency
True North Inc. | Agency
Freitag
Case
Design thinking, co-creation, workshops, IxD, UX design
The Swiss bag company Freitag requested a co-creation project that I lead. I created a roadmap and facilitated the workshop phases for the design process. Together diverse teams identified problems and solutions. In the end, the client team generated and selected the concepts. Together with another designer we brought to concepts to life.
Credit
Lead UX Designer: Merlin Zuni
Product Owner: Tonio Zemp
UX Designer: Ioana Mitrea
All Rights Reservered Liip.
Published: 2021
Avnet Ringleader
Case
Digital AD, UX, IxD
The challenge was to create a greater customer loyalty from a demanding technophile target group. I was responsible for the digital art direction & user experience.
Our idea was to create the first NFC ring customer loyalty program in the world. To determine client ring size a special print mailer was developed. Rings were delivered via drone. An app was created to interact with rings during events.
The Result was 42% response rate and lots of advertising awards:
Awards
Golden Award of Montreux Creative Award - Gold
SDV-Award Mailing B2B - Gold
SDV-Award Customer Loyalty Program - Gold
ADC Europe Innovation & Integration - Short List
Best of Swiss Web Innovation - Short List
Credit
All Rights Reserved Havas
Client: Avnet
Published: 2015
Digital AD: Merlin Zuni,
AD: Denis Schwarz
Copywriter: Eric Markowski
Smokefree App & Website
Case
Digital CD, UX, IxD
I collaborated with the Swiss government and a small development team to design an app aimed at helping individuals quit smoking. My role in the project was as the UX and UI designer.
The app, known as the "Buddy App," was conceived with the idea of assisting users in their journey to quit smoking by pairing them with a supportive friend. Each user is paired with a buddy who provides encouragement throughout the quitting process.
This pioneering app marks the Swiss government's first foray into such a solution and has garnered a significant number of downloads.
Additionally, I lead the development of the website for the smokefree campaign and the digital advertising.
Credit
Digital CD: Merlin Zuni,
Junior AD: Anneline Cachat
All Rights Reserved Havas AG
Client: Swiss Federal Office of Public Health
Published: 2016
Socar Rebranding
Case
Brand design, co-branding, sub-branding, workshops
I led a design team in a remarkable rebranding project for a gas station in Switzerland.
Our goal was to create a unique and memorable identity suitable for the Swiss market. I was able to preserve the integrity of the design concept after multiple changes. This was a challenge due to the project's scale and the various stakeholders' needs.
Our efforts culminated in a highly successful rebranding campaign for the Swiss market. What's even more impressive is that our design concept was embraced globally as the new brand identity.
This project encompassed the consideration of various brand structures like sub-brand and co-branding. The creation of a visual identity that worked for gas station architecture, gas pump design, interior shop aesthetics. Designs for signage, iconography, transport vehicle graphics, employee uniforms, and all brand communication.
Credit
Lead Brand Designer: Merlin Zuni
Project Leader: Thomas Deigendesch
Creative team: Roland Dill, Margaret Steffen, Martin Bollman, Dieter Glauser, Lukas Mettler, Aldinger Wolf
Strategy: Sophie Hutter, Tobias Baumann,
All Rights Reservered Jung von Matt/brand identity.
Published: 2013
Zurich Transport Association Branding
Case
Brand design, co-branding, wayfinder
As a new claim was added to the ZVV brand, I was brought in to add the finishing touches to the logo and create alternate versions. I also defined the layout and structure of printed & branded materials.
My work can be seen on the flyers, posters & catalogues found around most major train stations in Zürich. It can also be seen on all local trams, buses & boats throughout the city.
Credit
Brand Designer: Merlin Zuni
Creative Director: Alex Jaggy
Project Manager: Matthias Adolf
Art Director: Daniel Serrano
Published: 2012
All Rights Reservered Jung von Matt/brand identity.
Mission Playground
Case
Art direction, illustration, brand design, print design
As Art Director, I delivered T-shirt graphics, catalogue designs & web designs for the company. This project reflects many personal beliefs and values that I hold.
Credit
Creative Director: Merlin Zuni
Client: Mark Mcmahon
Art Director: Nate Reifke
Published: 2006
Thanks to Nate Reifke for all the creative support.
All Rights Reservered M.P.
