Merlin
Zuni
I’m a creative director who turns passion, curiosity, and hard work into magic.
I’ve spent 20 years building brands, UX systems, & leading design teams at Havas, Jung von Matt, Siroop, and Liip.
Skills
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Leading innovative teams through the complexity with illuminating strategic methods and thinking.
Grasp of emerging technology
Transforming organizations
Shaping experiences
Enabling others
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Crafting memorable experiences that are both useful and delightful. User experience excellence.
Information architecture
Web/Product design
Customer journeys
Infographic design
Interaction design
User experience
Design systems
User testing
Wireframes
Prototypes
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As an expert brand designer, I go beyond individual touch-points, delivering holistic design.
Strategic alignment
Brand architecture
Sub/Co-branding
Identity design
Logo design
Workshops
Concepts
Research
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I lead teams by fostering collaboration and creativity, guiding them to deliver impactful results aligned with business goals.
Stakeholder alignment
Creative/Art direction
Teal self-organization
Mentoring/MGMT
Presentations
Agile/Scrum
Holocracy
Lean
Awards
Montreux Creative Award - Gold
SDV-Award Mailing B2B - Gold
SDV-Award Customer Loyalty Program - Gold
ADC Europe Innovation & Integration - Short List
Best of Swiss Web Innovation - Short List
Case Studies
Liip Branding
Socar Branding
Credit Suisse UX
Fire Showreel
This sizzle reel showcases my expertise in UX/UI design, branding, and digital experiences, blending strategy with aesthetics, and user-friendly designs.
About Merlin
I'm Merlin Zuni, a brand designer and UX specialist that blends Swiss precision and American creativity. With a decades of international experience, I approach my craft by blending strategy, storytelling, and aesthetics into brands that endure. I make ideas tangible, brands unforgettable, and user interactions seamless.
Photo by Regula Bearth © ZHdK